Blind is a skateboarding company founded by Mark Gonzales, in 1989. In this year Gonzales approached Steve Rocco with the desire to be involved in his own company World Industries. He liked the independence that having control of his own company offered. He was riding for Vision at the time and decided to name the company Blind, the exact opposite to Vision. He took Jason Lee, a World Industries team member, and formed the Blind team. Brand is a company which exists under the ownership of Dwindle Distribution.