About company
Black Label is a skateboarding company founded and owned by professional skateboarder John Lucero in 1990. It is based in Costa Mesa, California. Lucero started skating in 1974, and was one of the last people to be sponsored by Dogtown. Black Label has got 3 divisions: Label Legends - a the Black Label division of veteran pros who were previously on Black Label's main roster; Emergency - a division featuring legendary pros, with boards designed around the shapes of previous skateboard generations, as well as modern shapes in larger sizes (it was originally called Red Cross) and third group – actual main team.
