Plan B was formed in 1991, made up of an elite group of skateboard professionals at that time. Plan B was started under Steve Rocco's World Industries empire, and the team was headed by H-Street ex-co-owner Mike Ternasky. The original team was made up of top riders from other companies who all left to form Plan B. It consisted of Danny Way, Matt Hensley, Mike Carroll, Sean Sheffey and Rick Howard, and later added riders Colin McKay, Pat Duffy, Sal Barbier, Ronnie Bertino, Jeremy Wray, and Moses Itkonen. In 1994 tragedy struck when Mike Ternasky was killed in a car accident. Plan B was left in the hands of Danny Way and Colin McKay. Dealing with the death of their friend, Danny and Colin tried to keep their focus on their skateboarding careers while keeping the brand going. Proving to be too difficult, they decided to temporarily shelf the brand — until 2005 when Plan B, in association with Syndrome Distribution, was relaunched. New team included: Paul Rodriguez, Danny Way, Colin McKay, Ryan Gallant, PJ Ladd and then: Pat Duffy, Darrell Santon i Brian Wenning. Unfortunetly, Stanton later left the team for Element Skateboards in August 2006. On January 2, 2007, Plan B made a press release to confirm the addition of Ryan Sheckler to the team and on July 25, 2007, Jereme Rogers became the newest addition to the team.
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