in 1993, we made our first limited edition tees and hustled them from the boot of a pick-up: „we rule – you suck“, to celebrate a rather meaningless division title.
and though some things stay the same: we are still the „by ballers for ballers“ brand, paying rain-man-like attention to hoop-specific details - a lot has happened since then.
we multiplied our product range like rabbits, won more streetball trophies than we got room for, came out with a whole lotta fresh kicks, gave birth to club selecao, started a bball academy, teamed up with homicide, ron artest, kadour ziani and team sierra leone. basically, we built the baddest ballers' brand out there.
today, 18 years later, k1x is available in 40 countries and has grown up into basketball's next go-to-guy. just like we always said: taking over the world, one court at a time.
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